There is a big push right now by some companies to get website owners to invest in Search Engine Optimization for their sites. The truth is that if you’re site is not optimized correctly, the chances of someone finding you on one of the search engines is slim to none. Type in any word or phrase and see how many returns you get. Chances are, if your not typing in the right phrase, you’ll get hundreds of thousands, if not millions, of returns.
This was the challenge posed to me by Chris Freeman. Chris is the owner of a small local business, Iron Man Detailing. He is trying to grow and asked me to make a website for him so that he could have an online presence. We decided to create a single page and optimize it so that people in the area would be able to locate him online. Based on his ideas, I wrote a couple paragraphs peppered with the keywords we agreed on. I also titled his page to target his services and the surrounding towns he would offer his services in.
Now, less than two weeks after posting his site online, IronManLKN.com is coming up on the first page. Since Chris offers Marine and Residential Detailing, and Gelcoat and Fiberglass Repair in and around Lake Norman and Lake Wylie, I was fairly certain that these phrases and keywords would have good results. I did not however expect to have such great results in only two weeks.
If someone tells you they can guarantee to get you on the first page, or even anywhere near the top of the first page on a search engine, they’re lying. Good SEO results are not always so easy, especially when the search engines are constantly changing their algorythms to keep the cheaters at bay. Most often, depending on your site, services, location, etc., it could takes months to even get anywhere near the first page. I’ve put a lot of time, research and practice into learning about SEO practices. And I am happy to say my last few sites have certainly benefited from it.