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Remember the old addage “You got to spend money to make money”? Well this is just as true today as it ever was. We all know that times are tough and people are holding on to their money a little more than before.

What this means to you, as a business owner, is that you have to do something a little more to get the customer to buy your product. Don’t rely on your old tactics for getting business. Is that ad you’ve been running in the local paper bringing in any new business? What about that yellow pages ad? How’s that working for you? Is it worth the cost of the ad itself? Have you tried anything new lately to boost your sales?

A recent article in the OmniAutomotiveAdvertising blog seems to drive home the point that you need to spend money to make money. Car dealers have taken a big hit over the past few years. Car sales are down for most major automakers. But do they stop advertising? No, they do not. Why? Because the more they push their images the more people are aware of their products.

Do they rely solely on one type of advertising. Heck no! Television, radio, newspaper ads, direct mail, internet banner ads, and websites are all used in a concerted tactic to get customers to buy their product.

I know. I can hear you saying, “Oh, but I’m just a small business. I can’t do all of that”. WRONG! There are steps every business, small and large, can do to increase sales. That newspaper ad not working. Try getting a better ad designed. Yellow pages not pulling them in? Maybe you should try online marketing. Radio or TV out of your budget range. How about opening a YouTube account or posting a pod cast.

Don’t have a website? Why not. Websites are not that expensive and if they are designed well and optimized for the search engines correctly they may be your best option. Let’s face it. Newspaper subscriptions are down. Fewer people are listening to mainstream radio anymore. More and more people are relying on the internet to get their information. I can’t remember the last time I looked in the yellow pages, opened the newspaper classified ads or even listened to a radio ad. And I am not a minority. If I need to find something I get on my computer and search for it.

Wake up people! If your business isn’t performing the way you want it to, do something about it. We can help you get that new improved newspaper ad. We can design a website for you. Contact me now and get more customers for your business!